Project Type
Identity Design

Project Brief
Create the look for an established employee benefits agency who works with each client to address unique challenges, simplify processes, and achieve goals. The new look should provide a cohesive brand to move forward with, both internally and externally.

Novaura comes from ‘nova aurora,’ Italian for ‘new dawn.’ Client’s process creates a new benefits experience for employers, and the concepts of ‘new dawn/a new day’ are good metaphors for how they aim to work with clients, bringing a whole new approach to a difficult-to-manage item. This approach challenges the status quo, taking layers of responsibilities and wrapping them into a simple, unique solution.