Project Type
Naming & Identity Design

Project Brief
Develop the name for a new consulting firm whose specialty lies in making connections and utilizing multiple avenues to achieve the desired result. Final name combines 'Mel' ('Melius,' Latin for 'make better') + 'Eos' (Goddess of the Dawn, symbolizing new beginnings).

Then, create the brand look pulling from geometric iconography commonly found in nature to symbolize visualizing these connections. Bring in a sophisticated feel with gold/metallics. Extend look to a business card.

Selected in 2022 as a winner in the 59th Annual American Graphic Design Awards Competition, presented by Graphic Design USA.