Project Type
Identity Design & Brand Extension

Project Brief
Create the look for a new executive coaching consultant who works with clients in a collaborative way to inspire them to “maximize their professional and personal potential.” Avoid any visual tie to therapy or advising, as executive coaching holds a unique value by listening and providing unbiased feedback to clients to enable them to reach their own, unique conclusions that inspire growth and eliminate obstacles.

Logo consists of Client’s name, distinction and icon. The purposeful hidden 'arrows' (modified 'A' in her name + arrow in the icon) indicate upward growth/potential.

Extend the final brand to a one-pager that includes an explanation of client's executive coaching style, biography, and testimonials from clients.